Orientation
Workshop 1
Agenda
Welcome to Launchpad (5 min)
Teams present (40 min)
Group work on creating a customer hypothesis (30 min)
Debrief and next steps (15 min)
Pre-work
Creating a Customer Hypothesis
Hypothesis Pitfalls - 5 min video (UBC, hosted by Paul Cubbon)
Prep for your group discussions by sketching out:
What is the business problem that your technology solves or aims to solve?
Who would pay to solve that problem? Why?
Who else do you need involved to solve that problem? (partners, distribution, fulfillment, decision makers, users)
Who is a key opinion leader in the industry you could talk to about this?
This next week you’ll schedule an interview with them. Over the next 6 weeks you’ll interview a total of 31 key opinion leaders, industry experts, and potential customers.
Meet your batchmates
2 minute presentation from each team
On Slack, your batchmates will give feedback, offers of help, introductions, suggestions
Basically an “elevator story”, open up a longer discussion, offers to help etc.
2 minute presentation, 3 slides total:
- Slide 1: This is what we thought
What’s your tech
Customer need and value proposition
- Slide 2: This is what we learned most recently
Max 2 points
- Slide 3: This is what we are going to do now
Based on what you learned recently, what are you changing?
Emphasis on actions
Formatting tips:
Max 5 words per bullet point
Images and diagrams encouraged
Practice to stay on time — 120 seconds goes fast
Outputs
Using your customer hypothesis, go out and interview a key opinion leader before next week